Pdf-книга
Some problems of retail assortment management
Цена : 100 руб.
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Автор: A. Nikishin
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Жанр: Маркетинг, PR, реклама
О книге
Modern development of trade involves new approaches to compiling product ranges. The entire tutorial book describes the basic approaches to compiling assortments, as well as topics like digital goods, the role of the Internet, trademarks, particularly of compiling product range in e-commerce.